Fashion E-commerce Tapstitch Debuts at MAGIC Las Vegas

A young and vibrant fashion brand, Tapstitch, makes its first appearance at the world-renowned fashion trade MAGIC.

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Tapstitch prides itself on boosting confidence and vibrance in women through apparel. For 2021 MAGIC Las Vegas, it will be presenting a curated collection of active and casual wear. Their offering celebrates positive energy and self-expression by combining diverse trendy elements to create a relaxed and carefree look. Here you can find tie-dye, crochet, irregular cuts, stretchable light-weight fabrics, and many more.

This is the second international offline fashion affair for Tapstitch in 2021. Their last attendance was the Asia Fashion Fair (AFF), held in March, in Osaka, Japan. There, their women's activewear collection featured physical and mental well-being, as this brand is committed to raising the awareness of re-embracing an active and positive lifestyle after the intermittent physical distancing on a global scale.

Tapstitch carries this positive message all the way to MAGIC Las Vegas. It is their first presence at the largest and most comprehensive fashion show in the United States. Being fully aware of the impact of the pandemic on offline exhibitions, while being engaged onsite, Tapstitch will hold live streamings on its Instagram account info@tapstitch.com, to maintain the connection with its global audience. Several Instagram live Q&A sessions will also be part of its online engagement. Moreover, they will host promotions and giveaways as well, from 8 to 11 August, both online and offline.

Experienced in fashion manufacturing and engaged in social platforms is only part of its aspiration. Tapstitch is developing an all-over print print-on-demand service. All-over printing is a new and exciting trend that recently hits the printing world, which a few print-on-demand platforms have dived into. What is special about Tapstitch is that its all-over printing tool allows anyone, without knowing how to cut and sew patterned materials into ready-to-wears, can still be an all-over print designer.

Moreover, this brand aims to build an efficient and agile fashion supply chain that connects e-commerce practitioners, fashion buyers, retailers, designers, and apparel manufactures. This chain allows fashion entrepreneurs to be financially and psychologically benefited from lower inventory risk, minimal design cost, and accelerated capital turnover, everything that matters to the scaling-up of small- and medium-sized businesses.

“I am an independent artist running a small souvenir shop which also sells stuff with designs of my own. For clothing items, I used to buy from domestic wholesalers, yet they only provide the most basic styles. There are few choices when it comes to, for instance, neck shapes. As my business is growing bigger, I need more styles and variations. I found Tapstitch online. Their products are amazing. A large base of various patterns and various customization services are offered at an affordable price. Their pricing is absolutely reasonable for such quality and service.”

This is the review of one of their customers, Yolanda, who owns a shop selling local souvenirs and t-shirts with the prints designed by herself.

Tapstitch is excited to be part of this energetic fashion event. This brand is looking forward to acquiring a keen understanding of its global audience, establishing closer collaboration with influencers, and gaining deeper insights from industry thought leaders.